Monday, April 23, 2012

Team Obama and DNC drop $1.4 million on polling in March

Is someone getting nervous?
(Politico) — Despite a disavowal of making political decisions based on polling data, the Obama campaign and the Democratic National Committee have spent more than $1.4M combined on polling in March alone.
The DNC has spent $1.2M on polling, with eight different firms in March — following a February where the committee spent another $1.1M on polling. The Obama campaign spent another $237,000 on polling in March with one firm.
“I think the fact of the matter is the president, the administration is not focused on polling data,” White House press secretary Jay Carney told reporters in January — a statement that doesn’t exactly square with the amount of money that the DNC and the campaign have put into internal polls.

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