(Reuters) - Apple Inc AAPL.O has begun keeping the personal data of some Chinese users on servers in mainland China, marking the first time the tech giant is storing user data on Chinese soil.
The storage of user data in China represents a departure from the policies of some technology companies, notably Google Inc GOOGL.O, which has long refused to build data centres in China due to censorship and privacy concerns.
Apple said the move was part of an effort to improve the speed and reliability of its iCloud service, which lets users store pictures, e-mail and other data. Positioning data centres as close to customers as possible means faster service.
The data will be kept on servers provided by China Telecom Corp Ltd 0728.HK, the country's third-largest wireless carrier, Apple said in a statement on Friday.