It’s not the first time Tactical Firearms has displayed a controversial message on its outdoor marquee, but its latest sign seems to be turning more heads than usual.
It says “Does one of Obamas family members have to be beheaded for “change” to happen?”
CEO Jeremy Alcede says it’s a fair question, in the wake of two American journalists being beheaded by ISIS militants.
“I look and see what’s going on throughout the week, realize what’s an issue, what needs to be fixed, and if I think it’s important then that’s what I’ll voice my opinion,” says Alcede.
And for families driving by, who find the message offensive, Alcede says they use the opportunity to educate their children.
“You should show them the news and say this is reality kids. Beheadings happen, but they shouldn’t.”
Past signs have included shots at the President over immigration reform and gun control.