Via TV Newser:
Preliminary Nielsen ratings show “NBC Nightly News” dropped -36% on Friday from last week’s Monday-Thursday average among A25-54 viewers. NBC’s competitors were down too, but not as much: ABC was down -16% while CBS was down -17% on Friday.
The fast affiliate data also shows “Nightly,” which Williams anchored despite being in the news, was beaten Friday in both total viewers and the A25-54 demo by “ABC World News Tonight with David Muir.” Williams’s first apology came during Wednesday’s “Nightly News.” By Friday evening the story was on full boil. These numbers will adjust some when final ratings are released tomorrow.
Also today, Playbook reports NBCUniversal CEO Steve Burke held a meeting at his house yesterday “to discuss the next steps in the Brian Williams crisis.”