Thursday, June 18, 2009
Letterman loses sponsor over 'insulting' Palin joke
Now, we know the real reason Davide Letterman finally made an actual apology to Sarah Palin and her daughters. He is losing sponsors. First, Embassy Suites canceled their advertising, Now, Olive garden is pulling their ads.
The Politico reported:
Following a week of back and forth between CBS late night comic David Letterman and Sarah Palin over a crude joke he told about the Alaska Republican governor’s daughter, the Olive Garden restaurant says it is cancelling all of its scheduled ads on Letterman’s “Late Show” for the rest of the year.
In an email to a Letterman critic obtained by POLITICO, a spokeswoman for the Italian restaurant chain wrote that “there will be no more Olive Garden ads scheduled for ‘The Late Show’ with David Letterman in this year's broadcast schedule,” citing the talk show host’s “inappropriate comments.”
“We apologize that Mr. Letterman’s mistake, which was not consistent with our standards and values, left you with a bad impression of Olive Garden,” wrote Sherri Bruen, the company’s guest relations manager.
Bruen said the company “screens network television programs whenever possible,” but explained that “telecasts, such as ‘The Late Show’ with David Letterman, are taped on a daily basis, preventing advertisers from reviewing the content prior to airing.”
A spokesman for the company confirmed Thursday that for now it has cancelled all its remaining scheduled ads on the CBS program for the rest of the year.