It has become cool to be anti-Obama.
(TheDC) — This past week, anti-Obama merchandise outpaced sales of pro-Obama merchandise 79 percent to 21 percent at the online clothing store CafePress, which has been tracking sales of election-relevant items.
CafePress, an online custom merchandise shop, launched its 2012 “Election Meter” at the beginning of November but has been tracking the trends in candidate merchandise sales since April.
According to the clothier, the “Meter” successfully predicted President Obama’s victory in 2008. This week’s data represents a stark contrast to Obama’s sales during the 2008 election cycle.