Screen capture of Obama paid Google ad from December of 2010.
The specific groups targeted were Hispanics, blacks, and women.
Via Judicial Watch:
Judicial Watch, the public interest group that investigates and prosecutes government corruption, announced today that it obtained documents from the Obama Department of Health and Human Services (HHS) showing that the Obama White House helped coordinate a multimillion dollar taxpayer-funded campaign to use Internet search engines such as Google and Yahoo to drive web traffic to a government website promoting the Affordable Health Care Act (also known as Obamacare). The expressed purpose of this campaign is to increase public support for the president’s health care overhaul among key Obama campaign demographics, specifically Hispanics, blacks, and women.
The 2,328 pages of records, obtained by Judicial Watch pursuant to a March 23, 2011, Freedom of Information Act (FOIA) lawsuit (Judicial Watch v. Department of Health and Human Services (No. 11-608)), include internal correspondence between officials at the HHS office of the Assistant Secretary for Public Affairs (ASPA), as well as communications with representatives from The Ogilvy Group, the public relations firm hired by the Obama administration to manage the Obamacare campaign.