Friday, August 14, 2009

Lefty Campaign is Getting Advertisers to Pull Glenn Beck Ads

The campaign by the left to get advertisers to pull ads from the Glenn Beck Show is starting to work.

From MarketWatch:
Among the advertisers to pull spots from the popular cable talk show are Geico, owned by Warren Buffett’s Berkshire Hathaway; Procter & Gamble; Sargento Cheese; and Progressive Insurance, according to the companies and Color of Change, one group that is organizing a campaign against the program.

Geico didn’t respond to a request for comment but sent Color of Change an email saying it had “instructed its ad-buying service to redistribute its inventory of rotational spots on [Fox] to their other network programs, exclusive of the Glenn Beck program.”.

Privately held Sargento told its media buyer not to put any of its ads in Beck’s show, said a spokeswoman…

“We place advertising on a variety of programming with the goal of reaching a broad range of insurance consumers who might be interested in our products,” said a spokeswoman for Progressive. “We also seek to avoid advertising on programming that our customers or potential customers may find extremely offensive.”…

For its part, Fox News said through a spokeswoman that while some advertisers have “removed their spots from Beck,” they have just shifted to “other programs on the network, so there has been no revenue lost.”

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